How we work:

1. Onboarding and Setting Goals: We discuss your business, target audience, objectives, and budget. We define specific goals for your campaigns, such as driving website traffic, or generating leads or sales.
2. Strategy Development and Planning: Based on your goals, we create a tailored Google Ads strategy. This includes keyword research, setting up bidding options, and extensions, as well as determining the overall campaign structure, and messaging.
3. Research: We identify the most important audiences, and competitors in the field, and begin a thorough research, on which we will base our ad copies and creatives.
4. Ad Production: We produce high-quality ad copy, that resonate with the target audience and align with your brand identity, while emphasizing your unique selling points.
5. Campaign Setup and Launch: We set up your Google Ads account, configure the campaigns, and ensure all tracking and measurement tools are in place. Then we launch the campaign and continuously monitor its performance to identify every potential areas for optimization and opportunities to scale your campaigns.
6. Ongoing Management and Optimization: We continuously analyze the campaign’s performance data and implement necessary adjustments to improve its effectiveness. This includes optimizing targeting, ad creative, bids, and budgets, as well as A/B testing to maximize results.
7. Monthly reporting: We provide regular reports, highlighting key metrics, progress towards goals, and any recommendations for further improvement.