How we work:

1. Align with Your Goals and Objectives: Our Google-trained auditor will begin by understanding your specific advertising goals and objectives, ensuring our assessment and recommendations align with your desired outcomes.

2. Secure Data and Access: Our team will request access to your advertising platforms and analytics tools, enabling us to comprehensively review your ad campaigns, performance metrics, and audience data.

3. Streamline Campaign Structure: We’ll analyze your ad account structure and identify opportunities for streamlining and optimization, including campaign organization, ad groups, and individual ads.

4. Optimize Targeting and Segmentation: Our experts will assess your audience targeting strategies, identifying gaps or overlaps and recommending adjustments to improve campaign performance and reach your ideal customers.

5. Enhance Ad Creatives and Messaging: We’ll review your ad creatives and messaging to ensure they’re engaging, relevant, and aligned with your brand. Our team will suggest improvements that can increase click-through rates and conversions.

6. Uncover Performance Insights: Our analysis will dive deep into KPIs to identify trends, anomalies, and areas of underperformance, informing our optimization recommendations.

7. Elevate Landing Pages and Conversion Tracking: We’ll evaluate your landing pages and conversion tracking setup, recommending changes to improve user experience, increase conversion rates, and more accurately measure campaign success.

8. Strategize Optimization Opportunities: Based on our thorough analysis, we’ll develop a prioritized list of optimization recommendations, including budget allocation, bid strategies, and new ad creatives to boost your campaign performance.

9. Present Actionable Findings: Our team will compile our findings and recommendations into a comprehensive report or presentation, discussing the key areas for improvement and the potential impact of our expert guidance.